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Gaming, it turns out, is a good way to add a few billion dollars to your bottom line.
In 2014, the top 25 public companies in the game industry made $54.1 billion in revenues, according to research-firm Newzoo. That’s up 10.4 percent year over year, and that growth comes from nearly all sectors that make up the gaming market. This is indicative of an industry that is healthy and expanding in several different ways — although nothing is growing as fast as mobile. These 25 public companies actually made up 65 percent of the $83.6 billion game market.
Tencent, the owner of developer Riot Games and its free-to-play mega-popular multiplayer online arena battler League of Legends, led all companies. Sony, Microsoft, EA, and Activision followed behind to round out the top five. In terms of mobile, Apple, Google, and Candy Crush Saga publisher King led the bottom half of the top 10. Publishers Nintendo and Ubisoft followed at No. 9 and No. 10, respectively.
Going back to Tencent, not only did it top the list with $7.2 billion in gaming revenues (according to Newzoo estimates), but it also had the second largest growth at 37 percent year over year. Only Google, which grew from $1.4 billion in 2013 to $2.6 billion, is expanding faster at 89 percent.
The above chart shows how the representation breaks down among the various kinds of gaming companies. Tencent is tops with its huge free-to-play PC games that are enormously popular in both established and emerging markets. Traditional gaming companies like Sony, Microsoft, and EA still make up the bulk of the spending, but mobile — led by Apple, Google, and King — is growing at a huge rate.
Only social games from companies like Zynga and Facebook have failed to crack the top 10, and that’s also the big gaming sector that is shrinking. The growth of mobile games suggests that casual spending has shifted from the Web to smartphones.
Beyond where gamers are playing, Newzoo also provided some insight about one of the places games come from. The research firm noted that Japan, which accounted for nearly 34 percent of all revenues in 2013 among the top 25 public companies, only made up around 30 percent in 2014. And that decline comes despite Sony’s 27 percent year over year growth to $6 billion in revenues.
“Without Sony, the numbers would have looked much worse,” reads the Newzoo report. “Tellingly, nine out of the 16 publicly listed Japanese companies reported a year on year decline in revenues in 2014.”
That could change in 2015 as Nintendo, one of the major Japanese game publishers, starts embracing mobile.
Newzoo has even more about this data in its most recent report, which you can find here.
The Canadian company that owns the world’s largest online poker site is about to become the world’s largest publicly listed online gaming company. The Stars Group Inc., which owns PokerStars and is listed on the Nasdaq and the Toronto Stock Exchange, announced on Saturday it will acquire Sky Betting & Gaming (SBG) from CVC Capital Partners and Sky plc in a cash and stock deal worth $4.7 billion.
Additionally, according to a Stars Group press release, the purchase of the UK-based sports betting and online gaming company will result in The Stars Group becoming the world’s largest publicly traded online gaming company.
In fact, The Stars Group Chief Executive Officer Rafi Ashkenazi said the acquisition represents an historic moment for the company:
“The acquisition of Sky Betting & Gaming is a landmark moment in The Stars Group’s history. SBG operates one of the world’s fastest growing sportsbooks and is one of the United Kingdom’s leading gaming providers. SBG’s premier sports betting product is the ideal complement to our industry-leading poker platform. The ability to offer two low-cost acquisition channels of this magnitude provides The Stars Group with great growth potential and will significantly increase our ability to create winning moments for our customers.”
Enhancing The Stars Group global brand portfolio
Additionally, Ashkenazi went on to say The Stars Group global brand portfolio will be significantly enhanced through this acquisition, positioning the company to realize its vision of becoming the world’s favorite iGaming destination.
SBG currently operates five core online gaming brands, including:
- Internet sportsbook Sky Bet
- Online casino Sky Vegas
- Online casino Sky Casino
- Internet poker site Sky Poker
- Online bingo site Sky Bingo
The brands have become some of online gaming’s best-known, thanks to a partnership with Sky, Europe’s top sports broadcaster and media company.
In fact, SBG currently hosts the largest active online gaming player base in the world.
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- PokerStars ReviewOverall Grade A
- Games A
- Support B
- Banking A
- Player Value A
Going global
SBG CEO Richard Flint said the acquisition will help the company go global:
“We are delighted to join forces with The Stars Group. We have had a fantastic last few years and would like to thank CVC and Sky for supporting us in becoming a leading online operator in the UK. This transaction allows us to offer our best-in-class products to a truly global audience. We’re excited about our future together.”
Private equity and investment advisory firm CVC Capital Partners bought an 80 percent stake in SBG for £600 million back in 2015.
Now, CVC Partner Pev Hooper says this deal represents an opportunity for international growth for SBG:
“Richard and his team have done a fantastic job building Sky Betting & Gaming into one of the UK’s largest and fastest growing operators. We have thoroughly enjoyed working closely with the team and our partners at Sky. This combination with The Stars Group opens a new and exciting chapter for SBG to accelerate its international growth, and we look forward to continuing the journey as a shareholder in the combined group.”
The Stars Group operates online gaming brands including:
- PokerStars
- PokerStars Casino
- BetStars
- Full Tilt
Additionally, in the US, PokerStars owns and operates a New Jersey online poker and casino site under the Resorts Atlantic City internet gambling license.
Moreover, it owns and operates several popular live poker tournament series around the world, including:
- European Poker Tour
- PokerStars Caribbean Adventure
- Latin American Poker Tour
- Asia Pacific Poker Tour
The biggest poker business in the world and growing
In fact, The Stars Group brands collectively form the largest poker business in the world.
Additionally, according to The Stars Group, operational and financial benefits of the SBG acquisition for the company are expected to include:
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- Greater revenue diversification and significantly enhanced exposure to sports betting, the world’s largest and fastest growing online gaming segment
- Increased presence in regulated markets, particularly in the UK, the world’s largest regulated online gaming market
- Development of sports betting as a second low-cost customer acquisition channel, complementing The Stars Group’s core poker business and enabling more effective cross-sell to players across multiple verticals
- Improved products and technology with the addition of SBG’s casino, sportsbook and mobile apps
- Cost synergies of at least $70 million per year
SBG takes on 20 percent Stars Group ownership
Some $3.6 billion of the $4.7 billion total purchase price will be payable in cash. However, the remainder is payable in approximately 37.9 million newly-issued common shares.
In fact, that means SBG will be taking on an estimated 20 percent ownership interest in The Stars Group.
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The Stars Group’s Board of Directors has already unanimously approved the transaction. However, the deal is not likely to close until the third quarter of 2018.